You may have social media networks like Facebook banned at your practice, but from the patient point of view, social media is a big deal. We’re in a new try it before you buy it world, and that includes how patients view doctors. You likely get many of your new patients through referrals but potential patients may be looking at your social media profiles before they decide to schedule their first appointment.
Are you posting on Facebook regularly? Do your profiles get enough engagement? Are there negative reviews from unhappy patients sitting in your reviews that you haven’t responded to? All of these things count. You only get one first impression, and now social media is the first thing your patients are checking. You need a good social media strategy if you want to compete with other practices in your area.